Privacy Policy

1. Who We Are

Arktiv, Inc. ("Arktiv", "we", "us", or "our") operates arktiv.io, an AI skills and prompt management platform for marketing teams. This Privacy Policy applies to information collected through our website and any services we offer.

2. Information We Collect

We collect information you provide directly to us, including:

• Contact information — your name, work email address, and company name when you submit our waitlist or contact form.
• Communications — messages you send us via email or through our website.

We also collect certain information automatically when you visit our website:

• Usage data — pages visited, time spent on pages, referral URLs, and browser type, collected via Google Analytics 4 (GA4).
• Device information — IP address, operating system, and browser version.

3. How We Use Your Information

We use the information we collect to:

• Manage your place on our product waitlist and communicate about early access
• Respond to your inquiries and support requests
• Understand how visitors use our website so we can improve it
• Comply with legal obligations

We do not sell your personal information to third parties. We do not use your data for automated decision-making that produces legal or similarly significant effects.

4. Information Sharing

We share your information only with the following categories of service providers, and only as necessary to operate our business:

• HubSpot — our CRM provider, used to manage waitlist contacts and communications. HubSpot is subject to its own privacy policy.
• Google Analytics — used for website analytics. Google may process data in accordance with its own privacy policy. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
• Netlify — our website hosting provider, which processes form submissions and serves our website.

We may also disclose information if required by law, legal process, or to protect the rights and safety of Arktiv, our users, or others.

5. Cookies and Tracking

Our website uses cookies and similar tracking technologies, primarily through Google Analytics. Cookies are small text files placed on your device that help us understand how visitors interact with our website.

You can control cookies through your browser settings. Disabling cookies may affect the functionality of some parts of our website. We do not currently respond to "Do Not Track" signals, but we respect opt-out mechanisms provided by analytics services.

6. Data Retention

We retain contact information you provide (name, email, company) for as long as necessary to manage our waitlist and communicate about our product, or until you request deletion. Analytics data is retained according to the default settings of Google Analytics (up to 14 months by default).

7. Your Rights

Depending on your location, you may have certain rights regarding your personal information, including the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete information
• Request deletion of your information
• Object to or restrict our processing of your information
• Receive your information in a portable format

To exercise any of these rights, please contact us at the address below. We will respond within 30 days.

8. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information. Our website is served over HTTPS with strict transport security. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

9. Children's Privacy

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.